Before the self-check

Your buyer's search happens before
your sales team knows about it.

Watch this before taking the check. About 90 seconds.

The invisible buyer

You can see the enquiries that reach you.
Not the buyers who chose someone else.

A buyer can search, compare suppliers and choose another option without an email, rejection or notification. That is why visibility is difficult to judge from enquiries alone.

01 — The searches you don't see

Your buyers may be searching differently than you expect

They may search for products, materials, processes, specifications and suppliers you have never thought to optimise for.

02 — The products you're not discoverable for

Having a product is not the same as being findable for it

If your website does not clearly expose products, capabilities and applications, search cannot connect the buyer to you.

03 — The competitors who appear instead

They do not have to be better to win attention

Your competitor only has to appear when you do not.

04 — The questions your website leaves unanswered

Can a buyer understand your fit?

Material, tolerance, quantity, certifications, industries, customisation and process capability can all affect whether you make the shortlist.

05 — The buyer who visits — and still doesn't trust you

Discovery gets the click. Clarity earns the shortlist.

Technical depth, proof and clear next steps help a buyer decide whether your business is worth contacting.

06 — The invisible shortlist

A buyer can eliminate you without contacting you

Search is no longer the only place buyers research suppliers. AI tools are increasingly part of that journey, too — your business needs to be understandable wherever research happens.

Find out where you actually stand.

Five questions. No form to fill. See which of these gaps apply to your business right now.

See Where You Stand →